The Magnetic Project is a multi-disciplinary design studio specialized in creating experiences into space. We believe in a process of critical naivete, expanding the boundary of spatial design through art, technology and storytelling. Our diverse team, proficient in architecture, interior, landscape, environmental design, and visual communication, excels in cross-disciplinary projects like exhibition design, brand retailing, and cultural event planning. We aim to create not just spaces, but experiences that connect people and places.

Our focus is on every aspect of the design and construction process, from concept to completion, with the objective of achieving impeccable design quality and actual completion of engineering details. Through years of practice, we are dedicated to ensuring that our design solutions and construction processes meet our clients' requirements and are acknowledged for their excellence.

Ye Zhang(Phoebe) is a designer and curator practising in-between art and design. She holds a Master's degree in architecture and urban design from Columbia University. After graduation in 2015 she worked at Gluckman Tang Architects in New York where she played a leading role in the design of Hunan TV Contemporary Art Museum. She co-founded Afoam design collaborative in New York and led the design of multiple art festivals. In 2019 she relocated to Shanghai and founded The Magnetic Project.

Hui（Queeie）Zhang is an independent creative strategy consultant, jewellery designer and founder of QUEE IE(LONDON).

Queeie studied luxury brand management at University of Southampton and has she worked extensively in creative consulting for luxury brands, making key contribution to the rebranding of the British long-standing brand Birchall, and she has worked on projects for Floris, Bremont, Dunhill, Ritz, etc.

Qinya (Jenny) Guo is the co-founder of LumiereVR, an award-winning cross-border creative producer, new media art collector and tech entrepreneur. She has been named on Forbes 30 under 30 in Asia and is selected to be the top 5 female XR entrepreneurs in China. She has worked on multiple VR Art exhibits including KWM center and K11 art mall in Hong Kong. LumiereVR’s flagship VR cinemas are in aquariums, museums, and major sports arenas across the US.