Shanghai BE Fashion Collection Store
Basic Information :
Location : Shanghai Xintiandi Plaza
Time : 2021
Category : Retail store design
Scale : 900㎡
Design Highlights ：
Diverse Display Areas :
Brand Display Areas : Independent spaces for brands, highlighting unique features and culture.
Category Collection Areas : Showcase different product categories together for easy comparison.
Activity Zones : Host activities like sustainable fashion, pet welfare, and marine conservation to attract consumers.
Trendy and Green Design : Uses youthful green tones and trendy elements, making the space stylish and eco-friendly, offering a fresh and natural feel.
Entertainment-Focused Experience : Interactive designs and entertainment elements enhance the shopping experience, increasing consumer stay time and shopping desire.
Varied Scene Layouts : Include dining, trendy toys, interactive spots, Chinese trend apparel, jewelry, BE selections, live streaming, and home living areas for a rich shopping experience.
Project Overview ：
Shanghai BE Collection Store is a 900-square-meter multifunctional retail experience space that emphasizes entertainment to create diverse value for offline retail. As the first flagship store in the country, BE Collection Store combines various categories (apparel, accessories, trendy toys, light dining, and work studios) with pioneering and emerging Chinese trend brands, creating a curated trendy retail experience space.
Our design philosophy integrates BE brand’s cultural background with modern design elements. By incorporating concepts, symbols, colors, information dissemination, and traffic flow, we have developed a clear, eye-catching, and easily recognizable spatial environment. The entire space is divided into dedicated brand display areas, category collection display areas, and activity zones, creating a vibrant and interactive retail environment.
