TX Huaihai Young Center Pop-up Store
Basic information :
Location : Shanghai
Time : 2021
Category : Flash Store
Scale : 10㎡
Project Highlights ：
The project features a Lego modular design, offering flexibility and an enjoyable experience.
The module's facade serves as a display interface that is interactive and immersive.
It combines retail innovation with art to create a unique and engaging experience.
Project Overview :
We designed a pop-up store at the TX Huaihai Youth Center in Shanghai. This is a smart space that integrates innovative experiential retail and immersive art, aiming to address the challenges faced by offline stores in the post-pandemic era, such as low traffic, difficult transformation, lack of content and lack of immersive experience.
We came up with four key words: flexibility, interaction, immersion and digital intelligence, and achieved these goals through modular design. The basic module consists of an LED screen and a product display shelf, which can be flexibly combined to adapt to the needs of different sites and provide a multi-dimensional user experience. The modular box design makes it detachable, easy to reassemble, and can be moved and adapted to various site types.
The combination of multimedia content and digital devices enhances interactivity and immersion, increasing consumer engagement and satisfaction. Through such flexible space design and organic information transmission, our design successfully solves many problems in offline retail and demonstrates the great potential of spatial narrative.
