Jingmen's Produce And Culinary Map
Basic Information :
Venue : China Agricultural Valley - Agricultural Innovation Center, Jingmen City, Hubei Province, China
Time : 2022
Category : Multimedia Interactive Exhibit
Cooperative unit ：Instinct pump
Project Highlights ：
The combination of art and interactive technology.
Digital presentation of Chinese food culture.
Immersive experience of regional characteristics.
Project Overview ：
China Agricultural Valley - Agricultural Innovation Center, located in Jingmen City, Hubei Province, opens on May 20, 2024 for the public. As a designer, we were involved in the creation of a comprehensive space that integrates exhibition and interaction, in line with the concept of local design to promote the upgrading of agricultural brands. During the grand opening ceremony, we curated and launched the third chapter of the “Source Chu: Jingmen's Produce, Farming and Culture” exhibition, “Jingmen's Produce and Gourmet Map”, to highlight Jingmen's deep cultural heritage and rich produce resources.
In the “Local Flavors” section of the exhibition, our team used interactive multimedia technology to vividly present the production process of Jingmen's specialties. The exhibit skillfully integrates two areas, the interactive map and the rotating table. Visitors can touch the specialties on the map to enjoy the interesting animated scenes and learn more about the craftsmanship heritage from specialties to food. Meanwhile, the rotating table area displays detailed descriptions of various dishes, allowing viewers to experience the unique charm of Jingmen's culinary culture through an interactive experience.
Our design skillfully blends art and technology to digitally present Chinese culinary culture and bring an immersive experience to the audience. Through these innovative exhibits, we hope to further highlight the unique charm of Jingmen as the “land of fish and rice”, to promote the inheritance and development of local culture and cuisine, and to let more people enjoy Jingmen's food and culture.
